Kostas, PPC Director
The B2B Marketing Lab
Creating buyer personas will enable you to refine your campaigns targeting and focus on those who will most benefit from what you offer.
After you convert a lead, you will need to nurture them with the right content. How you select this content will depend on whether they are at the top, middle or bottom of-the-funnel.
Before you set up a campaign, you need to decide on what keywords to target so you can be found by the right people.