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A 12 Step Guide to Planning Your First Inbound Marketing Campaign

There are a number of variables you need to consider before you even think about deploying your Inbound Marketing strategy, and most of them require a significant amount of thought and particular expertise. As a result, for your marketing campaigns to be successful, you need to develop an aesthetically simple, yet detailed plan, which clearly identifes each stage of your marketing programme and helps you to prioritise activities. 

This eBook will provide a simple, easily-digestible guide to the individual aspects you need to consider and address when looking to deploy an Inbound Marketing campaign.

We explore each step that needs to be completed before launching a successful campaign, from choosing the right keyword strategy to building your landing pages.

12 steps to planning your first Inbound Campaign ebook thumbnailDownload our eBook now to find out more about:

  • Creating buyer personas, and ensuring your marketing activity is aligned to them
  • Effective campaign and content planning
  • Smart goals and lead management processes


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