Why do you need Paid Social Advertising?

    For a small business or a business in an incredibly competitive market space, competing on keywords through PPC can be difficult. If you’re looking to rapidly generate traffic to your website or an alternative method to support your existing PPC strategy, paid social advertising is certainly a method worth considering.

    Paid social advertising allows you to leverage social media platforms by placing advertisements on their website, allowing you to drive traffic to your website. The fundamental advantages of a paid social campaign is that you can target a clearly defined audience on a specific platform, as well as increasing the reach of your business as you extend your content onto newer channels.

    Paid Social Advertising Consultancy

    With paid social advertising, you’re effectively setting yourself up to be found by people who you know are interested in what you offer - and by paying for social media space, you can ensure your material is seen by the right people at the right time, delivering you better qualified leads.

    And, with the analytical tools and metrics available today, you can readily identify your target audience, their engagement with your ads, the reach of your ads and your overall ROI.

    Why use Paid Social?

    Social media is used by many people in the business - and particularly by journalists - to investigate the latest trends in a marketplace and to keep abreast of industry news. Social platforms are becoming increasingly associated with dynamic, proactive, innovative organisations.

    By adding paid social advertising to your B2B marketing campaign, you can rapidly extend its reach, enabling you to push content to specifically targeted audiences and increase visitors to your website - and therefore secure more potential sales enquiries.

    With this information at your disposal, you can create highly-targeted paid social campaigns which communicate directly with your audience in the style and language that they are accustomed to. 

    Ideally, you will want to align your paid social efforts with your organic strategy and other PPC campaigns, allowing you to maximise your business’ potential to be found by your prospects. 

    How can we help you with your Paid Social Advertising Campaigns?

    At The B2B Marketing Lab, we have an detailed understanding of the social advertising platforms available and how they can be leveraged to assist your business. We specialise in formulating paid social campaigns for LinkedIn, Twitter, Facebook, Xing, YouTube and WeChat as well as providing advice on how best to optimise your paid social efforts to ensure you get the most out of your marketing activities.

    What Can We Do?

    Our Services

    Paid Search Campaigns

    We can help you create strategic Paid Search campaigns, conducting comprehensive keyword research to ensure that you target the best keywords for your audience and budget.

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    B2B PPC Consultants

    Our scientists undertake strategic keyword and audience research and design effective sponsored adverts for your relevant and engaging pieces of content to drive traffic to your website.

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    We can design smart remarketing campaigns through the Google Display Network for people who have interacted with your website to encourage re-engagment with your business.

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