You have arrived at the point where your organic marketing strategy is working for you and you are generating leads via your website, but you want to expand your influence, increase the exposure of your business and target your exact audience.
Alternatively, you are working on improving your site's SEO performance and organic traffic, but need to sustain a healthy flow of leads in the interim.
Paid Media quite simply, is paying for advertising space. It includes all online media, as well as traditional media i.e. offline/print advertising.
By paying for advertorial space or sponsored content on websites, you can display your adverts in the channels where your prospects are. You are effectively utilising another platform to distribute your tailored content, product and/or service to a very specific and highly-targeted audience.
Essentially, Paid Media avenues act as an additional catalyst in driving targeted traffic to your website, but it’s fundamental that you develop your other channels prior to Paid Media activity. If you don’t have any content assets to drive this traffic to, your Paid Media efforts will come to nothing. With this considered, you should develop your organic strategy first and foremost, along with your content assets, website optimisation and promotional material – and then enlist Paid Media methods to reinforce your marketing activity.
At The B2B Marketing Lab, our team of B2B PPC consultants and Paid Media experts, can support you in designing, deploying and refining a sophisticated, well-targeted, online B2B PPC campaign which works in tandem with your organic activity.
Our campaigns focus on developing your overall marketing exposure and capacity, by reinforcing your organic elements with paid avenues.
In addition, we will regularly monitor the activity flowing through your website and what channels delivered that traffic, allowing us to inform you on where you should be focusing your efforts.
No matter whether you’re looking to improve traffic to your website, your lead generation activity, exposure online or perhaps all three – we have the means to help you.
A structured programme for those looking for support to prepare and plan their content and buyer persona before they start their Inbound Marketing strategy
Tailored programmes for those who want help generating content to power their content marketing strategy
Looking for help with your next marketing project? We'd love to hear from you! Book a free consultation now to discuss your current situation and how we can assist with our tailored service offerings - no commitment, no obligation!
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