Looking for some marketing inspiration during these uncertain times? Bored of your standardised podcast list? In this blog, we run through our team's go-to marketing and business podcasts you can listen to on your lunch break.
In a world where commuting time has gone from what feels like half your day to zero, social occasions are limited to virtual pub quizzes, and the thought of spending a summer evening in the pub is no more, what better way to use those spare hours in your day than to brush up on your marketing knowledge?
Better yet, imagine brushing up on those skills by sitting back, relaxing and simply listening to voices which aren’t contained within your own four walls...
Well, at The B2B Marketing Lab, we’ve been doing just that. Among music - #trackspot - and other fun channels our team has on Slack, there's a Slack channel called #knowledge-share where everyone posts podcasts, webinars or virtual conferences they've been listening to and would recommend to others.
It's only been a short while and we've already seen some positive results. These podcasts, webinars and conference recordings are just 10-50 minutes, making them perfect for viewing/listening before work or during lunch, even for those who are fortunate to still be busy with their jobs! No more binging Netflix.
Many have said opting for a podcast has helped them increase their concentration as they start work and expanded their awareness of marketing updates beyond their immediate remit.
So, with the benefits reeling in, we've put together a list of suggested podcasts from the team below to keep you going through these uncertain times.
This podcast, aired every Friday (and lasting 20 to 30 minutes), is perfect to listen to during your Friday lunch break. However, if you're more of a morning podcast listener, like me, I'd recommend saving it and listening to it the week after: you'll enjoy it and it'll kick-start your day!
As for the content, the two presenters discuss current updates in the marketing space and as it's aired weekly, the content is always topical and very relevant.
In fact, you'll feel like you're the third person in the room with this duo. Get the latest in marketing delivered in a friendly and upbeat manner. This podcast is a must-listen for anyone who wants to keep ahead of the curve.
For those interested in social media marketing, this podcast is your go-to. Take a listen for tips on how to engage your audience through the use of effective social media marketing as the team answers your burning questions about growing your business through social media and building a brand your customers love.
It doesn't have a regular time slot as most podcasts do, so we recommend just clicking on it and checking if there are any new episodes when you're in need of a social media knowledge boost - usually about 4 uploaded each month.
Do you have just 10 minutes a day to spare? Just looking for something to listen to as you get changed in the morning? We've got you sorted!
In this particular podcast, industry entrepreneurs and marketing experts Eric Siu and Neil Patel offer short, valuable and actionable marketing tips every day.
There's no fluff and each podcast clocks in at just under 10 minutes. These podcasts are sure to make you want to kick some of your traditional strategies to the curb and will widen your knowledge of all aspects of your marketing strategy.
And with over 1,300 episodes - we can't be the only fans out there!
If you spend your time writing blogs, pillar pages or any form of content as part of your content marketing strategy - like we do - then this podcast is a winner.
Tune in every Monday for a 30 to 60-minute broadcast hosted by Darrell Vesterfelt, Tim Stoddart, and a team of rotating experts as they start your week with news and updates in the fields of content marketing, email marketing, copywriting, conversion optimisation, and more.
Each show covers various topics and is popular for having great guests (e.g. this episode with NY best-selling author and entrepreneur Ramit Sethi), so if that's of interest I'd recommend going back through old episodes to listen to some amazing guests who have shared their wisdom!
This one is for all the PPC lovers out there who often feel side-stepped by general marketing podcasts. Continuing the trend of #mondaymotivation, this weekly podcast, hosted every Monday by digital marketing duo Ralph Burns and Amanda Powell, shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic.
Whether you're a PPC expert or you're yet to create your first LinkedIn or Facebook ad, this podcast will teach you actionable strategies that can be applied to your business right away. Episodes vary from 30 minutes to 1 hour plus, so you may want to split it over the week.
And there you have it: 5 marketing podcasts to keep you motivated during these uncertain times - all recommended by our team here at B2BML.
Filled with expert logic, great discussions and nifty marketing and business tips, these podcasts are a great way to consume marketing updates and knowledge that are beyond your immediate remit to help you become an overall better marketer.
Whether you're interested in content marketing, PPC, sales or social media, there's a podcast escape out there for everyone.
And hey, if you want more actionable tips (and maybe prefer reading rather than listening) why not check out our free eBook below? It's definitely up there with those podcasts we mentioned!