The B2B Marketing Lab has been named the first HubSpot Elite Solutions Partner with headquarters in the UK, and one of only nine HubSpot Elite Solutions Partners worldwide.
But first, how does the HubSpot Partner tiering work?
The HubSpot agency model uses a tier-based system, starting with "Solution Partners", before climbing through Gold, Platinum, Diamond and finally, Elite Solution Partners.
When we started as a HubSpot Partner back in 2012 - we started as a "HubSpot Partner" as many do. There was no further tiering at that point. In the years since, we've reached Gold, Platinum and Diamond (previously the highest tier).
HubSpot describes the Partner Tier Program as one designed to recognise “Agency Partners who have not only brought the Inbound message to the most clients, but also those who have executed Inbound Marketing services to the highest standards.”
This tiering system is designed to make it easier for HubSpot customers to align themselves with an agency that best fits their needs.
HubSpot tiers their Solution Partners based on:
The volume of Monthly Recurring Revenue (MRR) acquired and managed
The level of HubSpot client retention
The level of software engagement and usage
Inbound success metrics
With more than 4,200 partner agencies worldwide, this tiering system helps to highlight the partners that are providing outstanding HubSpot and Inbound services to clients, as well as using the HubSpot platform to help these clients grow, scale and transform their businesses.
However, that said, there are hundreds of HubSpot Solution Partners at the lower end of the tiering system already doing some amazing work for their clients around the globe - and many of them are good friends of ours!
How many Elite Solution Partners are there?
Our new Elite status makes us the first and only Elite Solutions Partner in the UK; which we think is really cool. It also places us alongside only eight other Elite agencies worldwide - which again, out of 4,200 partners globally - is something we're really proud of.
We have come a very long way since we officially started our HubSpot journey back in 2012 (sometime before HubSpot opened up in Europe and even prior to the launch of HubSpot 3 - a great read for some retro HubSpot screenshots).
So it's been a real privilege to be able to grow alongside HubSpot over the last eight years. Hitting Elite Tier is yet another huge turning point for us at B2BML, and only confirms our position as one of the largest HubSpot Solution Partners in the world.
How did B2BML make the jump?
In May 2017, at the HubSpot EMEA Partner Conference in Dublin, we were announced as the first HubSpot Diamond Partner in the UK by HubSpot’s Managing Director for Europe, Christian Kinnear.
This was an immensely proud moment for us at The B2B Marketing Lab and acknowledged the work that we had been working on with clients to help them achieve their marketing goals and growth.
But the hard work didn’t stop there. As referenced, last year HubSpot announced a new partner program; adding in an additional “Elite” tier for the partners that stand out when it comes to focus and experience.
With our next goal firmly in sight, last year we amped up our game, scaled our business and targets, and climbed our way to Elite Tier. HubSpot do a fantastic job of working with their partners, but also sets them new goals, new things to aim for, and new things to achieve - and this is a great example of that!
Spring forward to March 2020 and, after a lot of hard work, ambition, drive and teamwork, we have officially become an Elite HubSpot Solutions Partner.
Why work with a HubSpot Partner?
At INBOUND18, HubSpot's annual conference with over 20,000 attendees we caught up with Christian Kinnear, HubSpot's VP of Sales & Managing Director EMEA who spoke about the role that HubSpot Partners play in the success of the software.
What does our CEO think?
Our fantastic CEO, Bob Dearsley, comments:
“Hitting the Elite Tier of the HubSpot Solutions Partner programme is another huge turning point for us, and only confirms our position as one of the fastest-growing HubSpot Partners in EMEA."
“This recognition speaks volumes for the hard work and dedication that our team has invested to make us one of the new - and very few - Elite HubSpot Solutions Partners. Not only does this immediately consolidate our position and internal drive to become the best HubSpot consultancy in the UK, but it is also a reflection of our ability to deliver the highest quality of business and marketing consultancy to our clients, enabling them to grow their businesses and succeed in today’s digital-first world.”
At B2BML, we are continuing to grow our teams in London, Germany and Singapore to support our enterprise clients looking to expand beyond their home borders, and we can’t wait for more exciting opportunities for us and our clients in the future.