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    In this blog, Alicia Wilson, Marketing and Event Co-ordinator at The B2B Marketing Lab, runs through the free sales certifications available on HubSpot to support you on your Inbound sales journey.

    What are the HubSpot Sales and CRM Hubs?

    The HubSpot Sales & CRM Hubs are often viewed as Robin is to Batman: undervalued and overlooked. For years the HubSpot Marketing Hub has been the hero software, yet (as Robin is to Batman) the Sales enablement tools and CRM system are just as crucial to achieving your revenue goals.

    Working with the HubSpot CRM, the HubSpot Sales Hub can help automate and manage your entire sales process. You can...

    • create custom dashboards to track how deals are progressing;
    • automate sequences and follow-up emails to speed up and personalise your outreach;
    • organise all your sales activity in one place;
    • and accelerate sales cycles to close more deals, faster.

    There's no surprise then that in 2019, HubSpot introduced the cyclonic buyer's journey, replacing the funnel with the new flywheel model approach. This model highlights sales' importance in delighting and retaining customers. 

     

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    Read our top tops for building trust in sales engagements here.

    To achieve the best results, there are fundamental skills which need to be understood before your sales team jump into the tool and start reaching out to prospects. Fortunately, these can all be learnt with HubSpot’s free sales courses.

    Below you'll find a list of all the free HubSpot sales certifications available, so whether you’re beginning your Inbound Sales journey or simply want to brush up on the latest tools, you can begin selling more by, ultimately, working less.

     

    Top tip: Consider using your commute time to brush up on certifications and courses. It's worked out well for our team as they've already secured nearly 30 more accreditations.

     

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    1. Inbound Sales

    This course will take you through the Inbound philosophy which is at the core of HubSpot. It will teach you why you need an Inbound mindset to succeed in sales and walk you through four phase strategy lessons. Say hello to sales for the modern world.

    Link: https://app.hubspot.com/academy/213255/tracks/9/intro 

     

    2. HubSpot sales software

    This course covers all the common tools you’ll use in the Sales Hub. A practical exercise after each section will have you practicing the tools straight away as you work through the course. Learn how the tools work together to increase your day-to-day productivity.

    Link: https://app.hubspot.com/academy/213255/tracks/12/intro

     

    3. Sales enablement

    This course runs through the processes, content and technology needed for sales teams to sell efficiently and at a higher velocity. Learn how to bring your marketing and sales teams together to keep up with today’s empowered buyer, and get them to come to you.

    Link: https://app.hubspot.com/academy/213255/tracks/19/131/523 

     

    4. Developing a sales plan

    This short sales course helps you to create a roadmap for your sales goals and a plan for how to achieve them. If you’re someone who values learning from others, this course also includes two sales company examples, and includes sales templates for you to learn from.

    Link: https://app.hubspot.com/academy/213255/tracks/14/intro 

     

    5. Frictionless sales

    This course introduces you to the concept of frictionless selling. Here you will learn how to find the friction in your sales process and how to get rid of it.

    Link: https://app.hubspot.com/academy/213255/tracks/66/intro

     

    6. Sales Management Training

    This course is for sales managers who are looking for tips and strategies on how to successfully develop and manage a modern sales team. Hear from 23 successful sales managers as they give you advice on how to become a great sales manager and the common hurdles faced along the way.

    Link: https://app.hubspot.com/academy/213255/tracks/36/intro 

     

    Inbound Sales doesn’t provide instant overnight success, but if you have the knowledge to hand HubSpot’s tools are there for you to act quickly and swiftly to start conversations and start selling better.

     

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