Marketing Automation for small businesses - how can it help you to scale?
As a growing start-up or small business, it’s highly likely that you have thought about extending your marketing team. One of the many pressures facing fast-growing businesses in today’s word is growing their marketing team in a cost-effective and sustainable way.
However, as a fast-growing, new business, you may be operating on a shoestring budget where marketing is concerned, investing your financial resource into other areas of your operation. Consequently, both your time and budget are limited, you simply do not have the resources available to justify the acquisition of another marketing member.
Despite this, you understand that marketing has a crucial role to play in the development of your business and its ability to attract new customers. You want – and need – to scale up your marketing to remain competitive.
You know that, in the modern era, most of your business’ potential sales prospects and growth opportunities are online – and most purchase decisions start with an online search.
So, you’re looking for an alternative solution. One which enables you to scale up your marketing campaigns in the shortest possible period of time, provides a high level of functionality and falls within your business’ budget.
You need Marketing Automation.
With Marketing Automation, you avoid the hidden costs associated with hiring new marketing employees – and instead, have access to an array of tools that don’t take sick leave, go on holiday or leave the business. With Marketing Automation, you have the means to conduct specific marketing activities without a whole marketing department… providing you know how to use it properly.
While Marketing Automation provides your small business with the means to automate most (if not all) elements of the marketing process, it is not a “replacement” for your marketing managers. Marketing Automation, at its core, provides the means to scale up marketing activities, access deep analytics, and customise marketing efforts. This means more personalised and relevant marketing at scale, and repetitive tasks can be managed automatically, allowing your marketing team to focus on the aspects of the campaign that matter.
Marketing Automation for small businesses ultimately takes the "heavy lifting" out of your marketing processes and helps you and your marketing and sales teams to get back to what they do best!
At The B2B Marketing Lab, we specialise in HubSpot, but also have also supported our clients with other Marketing Automation platforms. We help businesses to truly get the most out of their Marketing Automation platforms and develop Inbound campaigns that deliver high-quality leads.
If you are in the process of considering Marketing Automation for your small business, but are still on the fence as to whether it can truly support it, why not check out our free eBook, The Benefits of Marketing Automation for SMEs.